UnderCurrent was ideated when our founder was on a video call and it seemed like the person he was talking with was extremely excited to work with him. After the call ended he came to the conclusion that he really had no idea how that person actually felt. That's when he thought of a tool that could be on a call, helping him understand what was really happening.
The next day he was walking by his son's bedroom who was playing online with a friend, while talking to him on Zoom. Listening in on their conversation, he concluded that the friend was politely trying to disconnect. The son (who has a very hard time reading social cues) was completely ignoring the polite insinuations made by his friend. Eventually forcing our founder to intervene.
Floating the idea with various individuals made it clear that this was a real unmet need.

